Guess what? I just read that Hostess Cupcakes is going to sponsor three of the top female professional race car drivers...who knew there were three??...the Hostess Race Divas...Danica Patrick (IRL), Leilani Munter (NASCAR), and Melanie Troxel (NHRA)...I am not a race car person but this might do it...to promote Twinkies and Hostess cupcakes!"Starting in February, limited cupcake editions will feature the likeness of the trio on-pack and on in-store displays. A yearlong PR effort and a Tracks & Treats sweepstakes, still in development, support.
"Having grown up with Twinkies and Cupcakes, I am thrilled to have Hostess as a sponsor and to be part of the Hostess Race Divas program," said Danica Patrick, who has emerged as an international superstar of racing as the 2005 IRL Indy Car Series Rookie of the Year...from article in Brandweek.
This leads me right to my recent purchase...spontaneous purchase, that is...right at the cash register, that is...of my very own Hostess Twinkie Baking Set...for $19.95 at Bed, Bath and Beyond. I could not help myself from buying it. It comes with the 8 twinkie pan, a spatula, an icing injector, Twinkies container and a bonus recipe booklet. OMG! I really want to make the chocolate twinkies more than the vanilla, but I can see that this might become some sort of passion. Imagine, making your own twinkies! But, I don't see how I can do it before the weekend, what with Thanksgiving getting in the way and all...Maybe Saturday I can squeeze them in with this week's cupcakes. I can't wait!
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